Working within an international team including 3D designers, we produced one of their largest international exhibition experiences; Wella Hairworld, Paris.

The challenge was to create an experience to showcase Wella and reinforce their premium professional product to 80,000 visitors for a 2 day event. The event featured their haircare brands; Wella Professionals, Nioxin, Clairol Professional, Sassoon Professional, Sebastian Professional, Kadus Professional. Being mindful of each individual brands’ appearance, the event graphics needed to encapsulate Wella’s product offerings and also engage and excite the professional event goers.

Based on the Wella Professional Salon, and highlighting the professional colour range, the exhibition used diverse Haute Couture imagery with abstract curved illustrations. The looks inspire and illustrate the many facets of the modern Wella woman: urban, modern, and self confident.

Client: Wella
Agency: Jack Morton
Category: Event & experience
Skills: Large scale exhibition design, Concept design, Artworking, Illustrator, Photoshop