Zigtech
Reebok launched their collection of athletic footwear technology, ZigTech, which features a unique zigzag foam sole. This unique design assists the user by returning energy to the wearer by absorbing impact at the heal and dispersing the through the soles composition. Lewis Hamilton, the product ambassador, was a key feature in the campaign.
I was responsible for translating the supplied assets into a UK retail campaign. The key art highlighted primary design features of the shoe and the zigzag of the sole.
Client: Reebok
Agency: Delta Creative
Category: Retail campaign
Skills: Design, InDesign, Photoshop, Artwork
Digital integration
Animated homepage takeover skins
Digital advertising suite
Creative platform
Concurrent to the launch of the ZigTech product, my team developed ‘Reethink Fitness’ creative platform for all Reebok products. Understanding Reebok’s core customer, their behaviour, as well as segmentations, and buying habits, brought us to this new overarching statement which all campaigns could ladder up to.
Now, with this new platform, all campaigns as well as store and digital journeys could draw on this concept of how customers can redefine how they incorporate fitness into their life to elevate retail communications.
Retail integration
Working with the structural design team, we designed innovative POS and window designs for store launch of the ZigTech shoe within the Reethink Fitness creative platform. Imaginative 3D zig structures and inventive cardboard display designs, conveyed predominant shoe design features as well as created physical space to inform and educate shoppers of key product points.
