The Mil-Let's Go Campaign objective was to energise this high street brand and change shopper perceptions, making customers excited and engaged with outdoor activities. The strategy focussed on the ‘Britishness’ of the brand; national pride, heritage and their unique sense of humour. This concept developed in to the ‘millets go’ communication platform.

This campaign included in-store and online marketing communications, packaging, vehicle designs, window displays and a campaign calendar of promotional events throughout the year.

Client: Millets
Agency: Delta Creative
Category: Retail campaign
Skills: Concept design, Photoshop, Illustrator, InDesign