GSK
I worked on developing in-store creative concepts and key art for GSK product campaigns including; alli, Beechams, Panadol, and Piriton, and Solpadeine. Keeping within product guidelines and regulations, GSK briefed the agency to support the customer journey from shop window to pharmacy counter within large retail pharmaceutical departments to independent pharmacies.
Client: GSK
Agency: Once Upon A Time
Category: Retail Campaigns and POS
Skills: Design, Art work, InDesign, Photoshop, Illustrator
Solpadeine Max Soluble Tablets launch
A2 poster
Window cling
Out of category wobbler
Out of category barker
Out of category barker
Standee
Beechams in-store POS
A2 poster / key art
Shelf tray
Standee with die-cut lug on graphics and angled kick plate
Panadol Advanced with Optizorb pitch
A2 posters
Window displays
Shelf parasite
Behind counter shelf display
Shelf parasite
CDU
alli in-store launch
A2 double sided poster - front
Vac formed bottle with die-cut cogs and lenticular cloud background
Wobbler
Behind counter shelf frame
Shelf strip
Standee
Counter display
Two sided CDU
Shelf tray with information booklet
Shelf tray with monitor
Shelf tray with weight graph
Shelf tray with packaging graphic
Behind counter shelf tray
PiriTeam Consumer Health UK pitch
Window poster
Standee
Standee
Modular parasite unit
Counter display unit
Counter tray and frame
Grocery clip strip