Blacks, now part of JD Sports, has 69 stores nationwide, but with a decline in sales and financial challenges, they needed to focus on key campaigns and a strategy to reinvigorate the high street retailer. With an exciting new company story and visual presence throughout their in store collateral, window installations, interior graphics and way-finding, and exterior communications, the result was the brand platform of the Blacks outdoor enthusiast; Thomas Black, and the vision of his brand since 1861.

Client: Blacks Outdoor Retail Ltd.
Agency: Delta Creative
Category: Retail campaign
Skills: Concept design, Photoshop, InDesign, Pen & paper